I spend a lot of time on social media, Instagram and Facebook in particular, as I scour the net for the next hottest up and coming talent and entrepreneurs to add to My roster of interviews. One of the things that drives crazy is when someone says, “check me out on Instagram” and I head to their account and it’s private.
I’m immediately shocked and turned off. No matter how talented they are, I’m not interested in working with nor featuring them.
Why? This is “social” media and the social is a huge aspect of it that many don’t seem to understand.
When you put your professional page on friends only, that blocks not only people like Me who want to work with and feature you, but it also blocks out sponsorship opportunities and limits the growth of your followers.
Let’s be real here, if you’re an unknown or up and coming artist, entertainer or entrepreneur, what is the incentive for people to be intrigued enough about the mystery behind your locked page? Instagram is about content, plain and simple. People want to follow you for your art, your talent or business acumen. Having a private page ensures that a large number of people who happen to land on your page, will leave.
I see similar situations on Facebook and it hurts me to my entrepreneurial heart. Sometimes, when I am not in rush, I stop and leave a comment telling my Facebook friends to “take this off of post so that it can be shared.” However, more commonly than not, I see great posts up and down my timeline all day and quite often, I want to share and can’t. On Facebook, you can avoid the trouble of having a private personal page by having a business or fan page.
Am I telling you that you can’t have a private social media page? Not at all. Can you only have a private page as an entertainer, artist or burgeoning entrepreneur? Not at all. You are free to create a personal page where you post the things you want to limit public access to. Instagram actually allows an encourages you to have multiple profiles, take advantage to maintain your privacy. Facebook prohibits multiple personal profiles but allows multiple fan pages.
A public page says open for business to the world, a private page says hobbyist who is seeking attention from their friends.
For example, take a look at my Facebook page. At one point, I like many, had 5,000 friends on Facebook. I found that it left me frustrated, seeing so many things I had no interest in from my friends just because people were interested in my talent and skill. I deleted those friends when Facebook started to allow followers. I now have over 34,000 Facebook followers and everything I post is open to the public. If I want to limit something to My small list of friends, I can mark them “friends only” at any time.
One of the greatest disadvantages of not making your Instagram page open to the public is that your posts are not eligible to be picked up by Instagram’s Explore page. The Explore page gives users across the platform to check out some of the hottest, freshest and most liked content on the Instagram.
Do you have a private Instagram page and find yourself wondering why your network isn’t growing as fast as you know your talent should allow? Hope this helps. Get that page off of a private setting and let your talents shine.
TIPs and Tricks: Don’t forget, when you hit the share to Facebook button on Instagram your post will go to your Facebook page and post as private as the set default. If you want your Instagram posts to be viewable on Facebook to more than your friend list, after posting, go to your Facebook page and change the settings on the post as public. Once it’s made public, it can show up in searches and be shared by your friends.
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DO YOU SEE ANYTHING WRONG WITH THIS PHOTO??? Of course not,it is 100% within Facebook standards for a models photo.
However I woke up to a notification from Facebook , threatening to remove this photo as My profile picture for My Bmore’s Hidden Jewel fan page. As a part time model who regularly promotes other models I found this to be a real problem. There is absolutely nothing indecent about this photo and if a model had sent it to me as a part of her submission, I would have gladly posted it.
I voluntarily removed the photo because IT’S THEIR SITE and who needs the drama but take this 100% innocent picture and remember what I keep trying to tell you about having your own website. FACEBOOK IS NOT A FRIEND TO THE AVERAGE HUSTLER TRYING TO COME UP. FACEBOOK IS NOT A PLATFORM TO JUST ADVERTISE YOUR STUFF AND MAKE NEW FRIENDS. IT IS A BUSINESS.
The only thing I can see that Facebook would want me to remove the picture for, is the blatant advertisement. The photos not only lists My website but a variety of social media sites you can find Me on. The more it is shared, the more free advertisement I am getting.
FACEBOOK makes too much money selling advertising on your timeline, selling your data to companies to let them know how to better market to you and draining the little man, like Me, to pay for advertising on the site. I’ve spent money on Facebook ads but I’m not going to break Myself throwing money to build a better following on THEIR site. I am always trying to pull people onto My own site because I understand how Facebook works.
Think you have a lot of followers and they can’t stop you? My personal Facebook page has over 30,000 followers and at any time Facebook can place Me on a 1-30 day ban blocking My access to even inbox My fan base. Getting the Facebook followers to convert to real followers is the key. That is why having your own website is number one in the solo entrepreneur business. Even if you have nothing but a landing page with a subscription box it’s better than thinking you will always have access to the fan base you’ve built on Facebook or any social networking site.
Do not cheat yourself of the opportunity to build your fan base outside of social media, where no one can block your access to them. Having your own website is easier than you think. Though I warn against it, WIX is a free platform for hosting your website until you can afford to pay to have one built or build it yourself.If you don’t mind getting a little stressed but are good at crossword puzzles you may even want to build your own. Wordperss.org NOT com is where you would sign up to create your own website and hand craft it yourself. A third option, which many take, is to hire someone to build you a website. I do web design for small businesses by the way. I built and run My own websites and have for the last 10 years. If you’d like me to build you a website like this, feel free to contact me at email@example.com.
This threat to change My picture before they did, that’s small potatoes in My constant battle with Facebook. I immediately changed it and My cover photos, although it as well, was far from outside of Facebook standards. My motto is why rock the boat when I can easily post whatever I want on My own platofrm. While Facebook is not My only avenue of promotion, it is an important one. People spend more time on Facebook than any other social media site I know. I want to be able to promote there, even if the rules keep changing. Facebook rules are just guidelines I must stay within, knowing I have My own website to post whatever I want makes life a little easier.
Do you run a business on Facebook?
Have you paid for promotion via the social media site?
Has Facebook ever put you on ban,limiting your access to your fan base? How did you handle it?
I, like everyone else, love the ease of connecting with people via social media but there are so many benefits of having your own website
While the perk of social media is that the number of people on the site is so vast that you can market yourself to an extensive number of people at once the downfall is that it’s at the mercy of the site. Sites like Facebook and Instagram have rules that limit your behavior and interaction with prospective and longtime fans. Additionally, these sites have become ad based and perfected their algorithms to limit who actually sees what you post. A fan page with close to 5,000 fans may see their posts actually reach only a few hundred people. While you may feel like the enormous number of people on social media sites is the key to gaining a large following, you’re wrong. The key to taking advantage of the multitude of people on social media is to pull them away to your own site.
In the online business world, the most valuable thing is your email list. The quickest way to build that list is by having a site of your own. Have your fans subscribe to your site, capture their email address and constantly keep connected to them. Not only can you send them updates on you and your projects but you can also market to them directly even when they aren’t on your site.
Some of the most popular social media accounts have faced suspension and even had their accounts deleted for posting something that went against the stringent rules of a social site. How many of us have worked hard building up our numbers on social media and then lost access to our fans and followers for up to 30 days? With your own website you make the rules, you decide what’s appropriate to post where. No more frustration.
Besides, why have your fans bouncing from one social media site to another when even with the most basic of websites, you can integrate them all in. Having your social media posts available on your website give fans a chance to keep us with what they’ve missed, but also keeps them on your website longer.
Stop allowing social media sites like Facebook and Instagram to limit your interaction with people. Even worse, stop letting social media sites limit your ability to make money off your fan base. There are free platforms like Tumblr and Wix you can use to make a free website. If you should choose to use a platform like Tumblr or Wix then please, spring for the $2-$5 a year it will cost to buy a personal domain name and attach it to your site. It will look a lot more professional.
Don’t have the time or patience to build your own site? Let us do it for you. Web design services are available through this website at http://sapphirespotlightontalent.com/services/web-design/