I spend a lot of time on social media, Instagram and Facebook in particular, as I scour the net for the next hottest up and coming talent and entrepreneurs to add to My roster of interviews. One of the things that drives crazy is when someone says, “check me out on Instagram” and I head to their account and it’s private.
I’m immediately shocked and turned off. No matter how talented they are, I’m not interested in working with nor featuring them.
Why? This is “social” media and the social is a huge aspect of it that many don’t seem to understand.
When you put your professional page on friends only, that blocks not only people like Me who want to work with and feature you, but it also blocks out sponsorship opportunities and limits the growth of your followers.
Let’s be real here, if you’re an unknown or up and coming artist, entertainer or entrepreneur, what is the incentive for people to be intrigued enough about the mystery behind your locked page? Instagram is about content, plain and simple. People want to follow you for your art, your talent or business acumen. Having a private page ensures that a large number of people who happen to land on your page, will leave.
I see similar situations on Facebook and it hurts me to my entrepreneurial heart. Sometimes, when I am not in rush, I stop and leave a comment telling my Facebook friends to “take this off of post so that it can be shared.” However, more commonly than not, I see great posts up and down my timeline all day and quite often, I want to share and can’t. On Facebook, you can avoid the trouble of having a private personal page by having a business or fan page.
Am I telling you that you can’t have a private social media page? Not at all. Can you only have a private page as an entertainer, artist or burgeoning entrepreneur? Not at all. You are free to create a personal page where you post the things you want to limit public access to. Instagram actually allows an encourages you to have multiple profiles, take advantage to maintain your privacy. Facebook prohibits multiple personal profiles but allows multiple fan pages.
A public page says open for business to the world, a private page says hobbyist who is seeking attention from their friends.
For example, take a look at my Facebook page. At one point, I like many, had 5,000 friends on Facebook. I found that it left me frustrated, seeing so many things I had no interest in from my friends just because people were interested in my talent and skill. I deleted those friends when Facebook started to allow followers. I now have over 34,000 Facebook followers and everything I post is open to the public. If I want to limit something to My small list of friends, I can mark them “friends only” at any time.
One of the greatest disadvantages of not making your Instagram page open to the public is that your posts are not eligible to be picked up by Instagram’s Explore page. The Explore page gives users across the platform to check out some of the hottest, freshest and most liked content on the Instagram.
Do you have a private Instagram page and find yourself wondering why your network isn’t growing as fast as you know your talent should allow? Hope this helps. Get that page off of a private setting and let your talents shine.
TIPs and Tricks: Don’t forget, when you hit the share to Facebook button on Instagram your post will go to your Facebook page and post as private as the set default. If you want your Instagram posts to be viewable on Facebook to more than your friend list, after posting, go to your Facebook page and change the settings on the post as public. Once it’s made public, it can show up in searches and be shared by your friends.
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