I spend a lot of time on social media, Instagram and Facebook in particular, as I scour the net for the next hottest up and coming talent and entrepreneurs to add to My roster of interviews. One of the things that drives crazy is when someone says, “check me out on Instagram” and I head to their account and it’s private.
I’m immediately shocked and turned off. No matter how talented they are, I’m not interested in working with nor featuring them.
Why? This is “social” media and the social is a huge aspect of it that many don’t seem to understand.
When you put your professional page on friends only, that blocks not only people like Me who want to work with and feature you, but it also blocks out sponsorship opportunities and limits the growth of your followers.
Let’s be real here, if you’re an unknown or up and coming artist, entertainer or entrepreneur, what is the incentive for people to be intrigued enough about the mystery behind your locked page? Instagram is about content, plain and simple. People want to follow you for your art, your talent or business acumen. Having a private page ensures that a large number of people who happen to land on your page, will leave.
I see similar situations on Facebook and it hurts me to my entrepreneurial heart. Sometimes, when I am not in rush, I stop and leave a comment telling my Facebook friends to “take this off of post so that it can be shared.” However, more commonly than not, I see great posts up and down my timeline all day and quite often, I want to share and can’t. On Facebook, you can avoid the trouble of having a private personal page by having a business or fan page.
Am I telling you that you can’t have a private social media page? Not at all. Can you only have a private page as an entertainer, artist or burgeoning entrepreneur? Not at all. You are free to create a personal page where you post the things you want to limit public access to. Instagram actually allows an encourages you to have multiple profiles, take advantage to maintain your privacy. Facebook prohibits multiple personal profiles but allows multiple fan pages.
A public page says open for business to the world, a private page says hobbyist who is seeking attention from their friends.
For example, take a look at my Facebook page. At one point, I like many, had 5,000 friends on Facebook. I found that it left me frustrated, seeing so many things I had no interest in from my friends just because people were interested in my talent and skill. I deleted those friends when Facebook started to allow followers. I now have over 34,000 Facebook followers and everything I post is open to the public. If I want to limit something to My small list of friends, I can mark them “friends only” at any time.
One of the greatest disadvantages of not making your Instagram page open to the public is that your posts are not eligible to be picked up by Instagram’s Explore page. The Explore page gives users across the platform to check out some of the hottest, freshest and most liked content on the Instagram.
Do you have a private Instagram page and find yourself wondering why your network isn’t growing as fast as you know your talent should allow? Hope this helps. Get that page off of a private setting and let your talents shine.
TIPs and Tricks: Don’t forget, when you hit the share to Facebook button on Instagram your post will go to your Facebook page and post as private as the set default. If you want your Instagram posts to be viewable on Facebook to more than your friend list, after posting, go to your Facebook page and change the settings on the post as public. Once it’s made public, it can show up in searches and be shared by your friends.
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DO YOU SEE ANYTHING WRONG WITH THIS PHOTO??? Of course not,it is 100% within Facebook standards for a models photo.
However I woke up to a notification from Facebook , threatening to remove this photo as My profile picture for My Bmore’s Hidden Jewel fan page. As a part time model who regularly promotes other models I found this to be a real problem. There is absolutely nothing indecent about this photo and if a model had sent it to me as a part of her submission, I would have gladly posted it.
I voluntarily removed the photo because IT’S THEIR SITE and who needs the drama but take this 100% innocent picture and remember what I keep trying to tell you about having your own website. FACEBOOK IS NOT A FRIEND TO THE AVERAGE HUSTLER TRYING TO COME UP. FACEBOOK IS NOT A PLATFORM TO JUST ADVERTISE YOUR STUFF AND MAKE NEW FRIENDS. IT IS A BUSINESS.
The only thing I can see that Facebook would want me to remove the picture for, is the blatant advertisement. The photos not only lists My website but a variety of social media sites you can find Me on. The more it is shared, the more free advertisement I am getting.
FACEBOOK makes too much money selling advertising on your timeline, selling your data to companies to let them know how to better market to you and draining the little man, like Me, to pay for advertising on the site. I’ve spent money on Facebook ads but I’m not going to break Myself throwing money to build a better following on THEIR site. I am always trying to pull people onto My own site because I understand how Facebook works.
Think you have a lot of followers and they can’t stop you? My personal Facebook page has over 30,000 followers and at any time Facebook can place Me on a 1-30 day ban blocking My access to even inbox My fan base. Getting the Facebook followers to convert to real followers is the key. That is why having your own website is number one in the solo entrepreneur business. Even if you have nothing but a landing page with a subscription box it’s better than thinking you will always have access to the fan base you’ve built on Facebook or any social networking site.
Do not cheat yourself of the opportunity to build your fan base outside of social media, where no one can block your access to them. Having your own website is easier than you think. Though I warn against it, WIX is a free platform for hosting your website until you can afford to pay to have one built or build it yourself.If you don’t mind getting a little stressed but are good at crossword puzzles you may even want to build your own. Wordperss.org NOT com is where you would sign up to create your own website and hand craft it yourself. A third option, which many take, is to hire someone to build you a website. I do web design for small businesses by the way. I built and run My own websites and have for the last 10 years. If you’d like me to build you a website like this, feel free to contact me at email@example.com.
This threat to change My picture before they did, that’s small potatoes in My constant battle with Facebook. I immediately changed it and My cover photos, although it as well, was far from outside of Facebook standards. My motto is why rock the boat when I can easily post whatever I want on My own platofrm. While Facebook is not My only avenue of promotion, it is an important one. People spend more time on Facebook than any other social media site I know. I want to be able to promote there, even if the rules keep changing. Facebook rules are just guidelines I must stay within, knowing I have My own website to post whatever I want makes life a little easier.
Do you run a business on Facebook?
Have you paid for promotion via the social media site?
Has Facebook ever put you on ban,limiting your access to your fan base? How did you handle it?